青桐资本观察 | 自热食品:一人食经济的“后浪”


来源:中国产业经济股票配资 网   时间:2020-05-27





五家渠炒股配资2020NIAN5YUE,ZIRESHIPINSAIDAO3JIAGONGSIMOXIAOXIAN、ZIHAIGUO、SHIZUREN,JIELIANXUANBURONGZICHENGGONG,ZIRESHIPINYINGLAIGAOGUANGSHIKE。ZHEIZHISHIYIQINGCUIHUADEBAOFASHIZENGZHANG?HAISHIXINXIAOFEIQUNTI、XINCHUANBOQUDAODAILAIDE“HOUJIBOFA”?ZUOWEIFANGBIANSHIPINZHONGDEHOUQIZHIXIU,ZIRESHIPINDEFAZHANCHENGXIANNAXIETEDIANHEJIHUI?


五家渠炒股配资ZIRESHIPIN,SHIQINGTONGZIBENMUQIANZHONGDIANGUANZHUDESAIDAO。5YUE,QINGTONGZIBENCHENGGONGZHULISAIDAOTOUBUGONGSI「MOXIAOXIAN」WANCHENGALUNRONGZI,LEIJILEZUIXINYIXIANXINGYEDONGJIAN。TONGSHI,QINGTONGZIBENXIAOFEIXINGYEZU,CONGXIAOFEIPINDESHANGYELUOJIHEZIRESHIPINFAZHANGUIJI,DUISAIDAOJINXINGZONGSHENSHULI,ZONGJIECHUXINSHEZIRESHIPINQIYEDEDUTEDIAN。


自热食品赛道,五大吸引点


2020NIANZIRESHIPINSAIDAOBEISHOUZIBENZHUMU。DUANDUAN5GEYUE,YIFASHENG4QIRONGZI,QIZHONGYOUMOXIAOXIAN、ZIHAIGUOZHEILEISAIDAOTOUBUXIANGMU。TOUZIFANGBUFAJINGWEIZHONGGUO、ZHONGHUIZIBEN、JINDINGZIBENDENGZHIMINGJIGOU。ZIRESHIPINBAOFASHIZENGZHANG、ZIBENCHIXUSHENGWEN,QIBEIHOUCHENGXIANCHUNAXIEXINDEXIAOFEIXIGUAN、PINPAIDAFAHESAIDAOYOUSHI?


ZIRESHIPINSAIDAODAODIYOUNAXIEDIANXIYINLEZIBENDEMUGUANG?QINGTONGZIBENTONGGUOYUYIXIANTOUZIJIGOUHECHUANGSHIRENDESHENDUFANGTAN,ZONGJIECHUSAIDAO5DAYOUSHI:


五家渠炒股配资10-20YUANZUOYOUJIAGEDAI,SHIMUQIANZHENGGEFANGBIANSHIPINDEZHUYAOJIHUIDIAN。ZHEISHINIANQINGRENYICANSHIZUIJIZHONG、GAOPINDEJIAGEQUJIAN,QIZHONGJIAOSHOUHUANYINGDEPINLEIZHUYAOYOU:MIANPI、LUOSIFEN、ZIRESHIPIN。


五家渠炒股配资SHIYONGCHANGJINGBIANJIEKUAN。PINLEICHULEMIFAN,HAIBAOKUOLEHUOGUODENG,YONGTUDUOYUAN,CHULEDANGZHUSHI,YEKEZUOWEILINGSHI、YEXIAO。CONGXIAOFEIKONGJIANKAN,CHULERICHANGGONGZUO、配资公司 ,LVXINGDENGCHANGJINGWEILAIYEDAYOUKEWEI。


ZIRESHIPINBUJINFUGAILE18-29SUIDEYIRENSHISHICHANG,HAIZHUAZHULEHUOGUOXIAOFEIQUNTI,JIEJUELEYIGERENCHIHUOGUODEGANGA。


ZUOWEIWANGHONGCHANPIN,ZIDAIXIANSHANGJIYIN,YOUMINGXIANDEXIANSHANGJINGXIAOHETOUFANGYOUSHI,ZAIGONGYINGLIANDUANYEYOUQIANGDAZHICHENG。


五家渠炒股配资MUQIANSHICHANGJIZHONGDUJIAODI。TOUBUJINYOUHAIDILAO、ZIHAIGUO、MOXIAOXIAN,YOUJIAODAFAZHANKONGJIAN。


LINGYIFANGMIAN,YIQINGCUIHUALEZIRESHIPINFAZHAN。LAIZIMOXIAOXIANGUANFANGSHUJU,YIQINGQIJIAN,XIAOLIANGTONGBIZENGZHANGLEJIN400%。


自热食品异军突起,跻身方便食品四大品类


ZIRESHIPINLISHUFANGBIANSHIPINSAIDAO,XIANLAIKANFANGBIANSHIPINDEZONGTISHICHANGQINGKUANG。2019NIAN,FANGBIANSHIPINSHICHANGGUIMOYICHAO4500YIYUAN,NIANFUHEZENGZHANGLV5.7%。


方便食品主要有四大品类:方便面、速冻食品、微波食品、自热食品。五家渠炒股配资其中,自热食品已成后起之秀。据CBNData,2019年方便食品中,即食火锅线上销售规模占比仅次于方便面,但其增速更高。在疫情期间,自热食品销售表现也尤其抢眼。


FANGBIANSHIPINFAZHAN40DUONIAN,SHICHANGBUDUANBODONG。QISIDAPINLEIZHONG,FANGBIANMIANHESUDONGSHIPINZHANBIZUIDA,JUTOULINLI,SHICHANGJIZHONGDUGAO,FAZHANKONGJIANYOUXIAN。ZAIZONGTISHICHANGXIAOLIANGCENGMIAN,SHOUWAIMAIYINGXIANG,XIAOLIANGKONGJIANSHOUDAOJIYA。ZUIDAPINLEIFANGBIANMIAN,2014NIANXIAOLIANGKAISHIXIAXING,2017NIANHUANMANHUISHENG。


五家渠炒股配资ZIRESHIPINYIJUNTUQI,KUAISUJISHENFANGBIANSHIPINSIDAPINLEI。ZONGGUANZIRESHIPINDEFAZHAN,YOULIANGGESHIJIANDIANHENZHONGYAO。2016NIAN,ZIRESHIPINTUPOPINLEI,XINZENGFANGBIANMAOCAI、FANGBIANHUOGUOLIANGLEICHANPIN,BINGZAIWEISHANGQUDAOLIUXING。2017NIAN,ZIRESHIPINKAISHIGUANGFANLIUXING,BINGSHOUDAOZIBENGUANZHU,XIAOLALONG、TIAOTIAOXIAOMIANHUODERONGZI。ZIRESHIPINDEFAZHANLUOJI,QIHEXINXIAOFEIPINLEIDEFAZHANGUILV。


QINGTONGZIBENZONGJIEFAXIAN,ZHONGGUOXINXIAOFEIPINLEIDEJUEQIYIBANSHIZIXIAERSHANGDE,CONGWEISHANGQIBU,XINGCHENGGUIMOHEGONGYINGLIANYOUSHIHOU,LUXUYOUPINPAISHANGPAOCHU。GUOCHANMEIZHUANG、SHIPINSAIDAODOUZUNXUNLEZHEIGELUOJI。


自热食品五大行业特征


五家渠炒股配资JINGGUO13NIANFAZHAN,ZIRESHIPINJINRUPINPAIJIAOZHUJIEDUAN,DANGXIASAIDAOJIXIAOFEIRENQUNYOUCHENGXIANNAXIEXIANGGUANTEDIANNI?


1.赛道增长快,自热火锅最受青睐


ZIRESHIPINFENWEI7DALEI,QIZHONGZUIDADEPINLEISHIZIREHUOGUO。CONGZIREHUOGUOZENGSUKEKUIJIANZHENGGESAIDAODEFAZHAN。


LAIZIZHONGGUOSHIPINGONGYEXIEHUISHUJU,2018NIANZIREHUOGUOZENGSUDA99.6%,JIAO2017NIANYOUSUOXIAJIANG,DANRENGCHUYUXIANGDUIGAOWEI。JUZHONGXINZHENGQUANCESUAN,BEIGUAN/ZHONGXING/LEGUANQINGKUANGXIAWEILAIZIREHUOGUOSHICHANGGUIMOJIANGFAZHANDAO120YI/300YI/600YI。


五家渠炒股配资QINGTONGZIBENRENWEI,ZIRESHIPINGAOSUZENGZHANGBEIHOUYOUSANDAYUANYIN。DIYI,ZIRESHIPINKEQUNZHUYAOJIZHONGZAINIANQINGREN,GAIPINLEIFUHEQIYICANSHIXUQIU;DIER,ZIRESHIPINMANZUKEQUNDUIPINZHIDEYAOQIU,JIGENGJIANKANG、PINLEIXUANZEGENGDUO;DISAN,YUWAIMAIXIANGBI,QIDENGDAISHIJIANDUAN、JIAGEDINGWEIGENGDI。


2.餐饮企业、新设自热食品企业成绩亮眼


五家渠炒股配资ZIRESHIPINWANJIAZHUYAOYOU4DALEI:CANYINQIYE、XIUXIANLINGSHIPINPAI、FANGBIANSHIPINPINPAI、XINSHEZIRESHIPINQIYE,QIBEIJINGBUTONG,ZAIYINGXIAOTOUFANG、QUDAO、YANFACENGMIANDEDAFAGEBUXIANGTONG。


CANYINHEXINSHEZIRESHIPINQIYEZAIXIAOLIANGFANGMIANBIAOXIANLIANGYAN。JUTAOSHUJU,TAOXIPINGTAI2019.11-2020.1LIANXUSANYUE,ZIREHUOGUOXIAOLIANGQIANSIWEIDOUSHIHAIDILAO、ZIHAIGUO、MOXIAOXIAN、XIAOLONGKAN。


ZIRESHIPINWANJIASHULIANGZHUNIANZENGZHANG。JUQICHACHASHUJU,2016-2019NIANGONGYOU36JIAZIREHUOGUOQIYEZHUCE,ZHUCELIANGZHUNIANSHANGSHENG,2016NIANJIN8JIA,2019NIANYIDA19JIA。


3.消费主力:大学生和白领阶层


五家渠炒股配资ZIRESHIPINDEXIAOFEIZHULIZHUYAOSHIDAXUESHENG、BAILING,NIANLINGJIZHONGZAI18-29SUI。LAIZITIANMAO2019NIANSHUJU,ZIREHUOGUOXIAOFEIQUNTIZHONG,18-29SUIZHAN67.36%,DAXUESHENGHEGANGRUZHICHANGDEBAILINGJIECENGZHANBIYUE50%。


GAIRENQUNJUYOULIANGDATEDIAN:YISHIQINFENXING“LANREN”,YICANSHIXUQIUDA,YAOQIUCAOZUOJIANDAN、KUAIJIE、JIAGEHESHI;ERSHIZHUZHONGPINZHI,ZHUIQIUJIANKANG、DUOYUANPINLEI。


4.新设自热食品企业,线上旗舰店流量更集中


ZIRESHIPINDEXIANSHANGQUDAO,MUQIANZHUYAOJIZHONGZAIDIANSHANGPINGTAI,XIAOBUFENZAIWEISHANG。


五家渠炒股配资ZAIDIANSHANGPINGTAISHANG,ZIRESHIPINPINPAIPUBIANCAIYONGDAILI。XINSHEZIRESHIPINDEXIANSHANGPINPAIQIJIANDIAN,BIAOXIANYOUYUDAILISHANG,RUMOXIAOXIAN、ZIHAIGUODETAOBAOQIJIANDIAN,WEILIEQITAOXIXIAOLIANGBANGSHOU,LIULIANGXIANGDUIGENGJIZHONG。ERCANYINQIYEZIRESHIPIN,QIYIXIEXIANSHANGDAILISHANG,XIAOLIANGZENENGPAOGUOQIJIANDIAN。


XIANXIAQUDAOTUOZHANLAIKAN,CANYINQIYE、FANGBIANSHIPINBEIJINGDEWANJIA,YIJUBEIXIANFAYOUSHI。ERXINSHEZIRESHIPINQIYE,YEKAISHICHUDABIANLIDIAN、SHANGCHAODENGXIANXIAXIAOSHOUZHONGDUAN。LAIZIMOXIAOXIANGUANFANGSHUJU,JIEZHI2020NIAN5YUE,QIXIANXIAJINGXIAOSHANGCHAO300JIA,FUGAIZHONGDUANQUDAOYU10WANGE。


5.生产方式:代工为主


五家渠炒股配资DAIGONGSHIZIRESHIPINPUBIANCAIYONGDESHENGCHANFANGSHI。JUGUANGDAZHENGQUANSHUJU,BUFENZIREHUOGUODAIGONGJIAGEZAI11-12YUAN,ERXIAOSHOUJIAGEKEDA26-36YUAN,DAIGONGCHENGBENBUDAOQI50%。


五家渠炒股配资ZIRESHIPINDESHENGCHANZHUYAOSHEJI4GEFANGMIAN:SHICAI、DIAOLIAO、FAREBAO、CANJUBAOZHUANGDAIDENG。DAIGONGCHANGFUZESHENGCHAN,PINPAIZHIXUZHENGHEZUZHUANG。CHANPINPINKONGZHUYAOYOUDIAOLIAOJUEDING。


五家渠炒股配资QINGTONGZIBENYANJIUFAXIAN,ZHONGGUOSHIPINXINGYEDAIGONGCHANYELIANCHENGSHU,DUIXINPINPAIFUHUAJIWEIYOULI。ZAIPINPAISHANGWEIGUIMOHUASHI,DAIGONGNENGGOUMANZUQICHANNENG,CISHIZIJIANGONGYINGLIANFANERHUITUOMANKUOZHANGSUDU。


新设自热食品品牌 VS 其他玩家


五家渠炒股配资ZIRESHIPINSAIDAOHUOYUEZHE4DALEIWANJIA,QIZHONGXIANGJIPAOCHUYIXIEPINPAI。CANYINQIYEYIHAIDILAO、XIAOLONGKANWEIDIANXING,XINSHEZIRESHIPINQIYEZHONG,MOXIAOXIAN、ZIHAIGUOBIJIAOTUCHU,FANGBIANSHIPINZHONGYOUTONGYIKAIXIAOZAO,DANXIUXIANLINGSHISHANGWEIYOUPINPAIPAOCHU。


五家渠炒股配资QINGTONGZIBENTONGGUOHENGXIANGDUIBIFAXIAN,ZHEISILEIWANJIAGEJUTEDIAN。


1. 餐饮企业:价格定位偏高


五家渠炒股配资CANYINQIYEYOUXIANXIAMENDIANZUOYITUO,JUBEIXIANZHUDEPINPAIHEQUDAOYOUSHI。HAIDILAOZIREHUOGUO2017NIAN7YUESHANGSHI,2018NIANMOJINGXIAOSHANGJIUYICHAOGUO700JIA,XIANGYINGXIAOSHOUDIANYUE7-8WANGE。


五家渠炒股配资DANCANYINQIYEZIRESHIPINJIAGEDINGWEIPIANGAO。YITIANMAOQIJIANDIANLAWEISUSHIHUOGUOWEILI,HAIDILAOMAI25.9YUAN/HE,MOXIAOXIAN19.8YUAN/HE。QINGTONGZIBENZONGJIEQIYUANYIN,ZHUYAOSHOUQIPINPAIDINGWEIYINGXIANG。


XIANGBIZHIXIA,XINSHEZIRESHIPINQIYEGENGJUJIAGEYOUSHI,YOUQIZAI10-20YUANJIAGEDAI,JINGZHENGLIGENGQIANG。ZAIXIANGSANSIXIANJIDIXIANCHENGSHIXIACHENSHI,XINSHEZIRESHIPINGENGYIBEIJIESHOU。

2


2.方便食品品牌:线上基因缺乏


五家渠炒股配资FANGBIANSHIPIN,RUKANGSHIFU、TONGYI,JUYOUPINPAIHEXIANXIAQUDAOXIANFAYOUSHI。DANQIJIYINCHUANTONG,QUEFAXIANSHANGJINGYAN,JUTOUZHUANSHENJIAOMAN。CONGXIAOLIANGLAIKAN,QINGTONGZIBENGENJUTAOSHUJUTONGJIFAXIAN,2020NIAN1YUETONGYIZIREMIFANXIANSHANGXIAOLIANG8WANFEN,BUZUZIHAIGUOZIREMIFANYIBAN。


ZAIKANXIANSHANGYINGXIAOCENGMIAN,FANGBIANSHIPINPINPAIFANYINGHEDONGZUOMAN。TONGYIKAIXIAOZAOYU2020NIAN1YUEQINGXIAOZHANDAIYAN。ERMOXIAOXIAN2019NIANYIZAI《NVERMENDELIANAI2》DENGREBOZONGYIZHIRU,BINGDARUZHIBO。XIANGBIZHIXIA,XINSHEZIRESHIPINQIYETOUFANGSUDUGENGKUAI。


3. 休闲食品品牌:内部SKU拖慢发展


五家渠炒股配资XIUXIANLINGSHIPINPAIJIYOUXIANSHANGYOUSHI,YEYOUPINPAIBEISHU,DANQIZIRESHIPINXIAOLIANGBINGBUGAO。ZHEIZHUYAOYINWEIPINPAINEIBUSKUJINGZHENGJILIE,ZIRESHIPINZAIZHONGDUOSKUZHONG,HENNANHUOQUZIYUANWEI。


五家渠炒股配资SANZHISONGSHUZIREHUOGUO,QIQIJIANDIANXIAOLIANGJIEZHI2020NIAN5YUE26RIDA40WAN,YUQIDIANPUXIAOLIANGDIYIDEBIGENGUOXIANGBI,JINYOUQI1%。ZHUYAOYUANYINZAIYU,SANZHISONGSHUYONGYOUCHAO600GESKU,TIANMAOQIJIANDIAN基金配资 BEIJIANGUOCHAOHUO、MIANBAOGAODIANDENGCHUANTONGLINGSHIZHANGQIZHANJU,QIZIREHUOGUOHENNANHUODELIULIANGZHICHI。


BUNANKANCHU,FANGBIANSHIPINXIANSHANGJIYINQUEFA、XIUXIANSHIPINNEIBUSKUJINGZHENG,DOUTUOMANLEQIFAZHANSUDU。QINGTONGZIBENZONGJIEFAXIAN,ZIRESHIPINSAIDAOJINGZHENG,WUYIJIANGZHUYAOJIZHONGZAICANYINQIYEHEXINSHEZIRESHIPINQIYEZHIJIAN。ZAIZHEICHANGJIAOLIANGZHONG,DUANDUANLIANGSANNIAN,XINSHEZIRESHIPINPINPAI,PAOMAQUANDI,HUODEZIBENQINGLAI,TAZAIPINPAIGOUJIAN、QUDAOXIAOSHOU、CHANPINYANFA、GONGYINGLIANCENGMIANYOUNAXIEDUTEDEFAZHANLUOJI?


新设自热食品品牌,如何发展与突破?


五家渠炒股配资ZIRESHIPINSAIDAORENGCHUYUCHUANGKOUQI,MUQIANXINGYEJIZHONGDUBINGBUGAO。XINSHEZIRESHIPINQIYEBIAOXIANQIANGYAN,QIWANJIAYOUGAIRUHEFAZHANNI?QINGTONGZIBENYANJIURENWEI,DUIBIAOFANGBIANMIANDEFAZHANLUOJI,KEYIHUODEQIFA。


XIANJIANYAOSHULIFANGBIANMIANFAZHANLUOJI,ZONGXIANGLAIKAN,FANGBIANMIANZAIZHONGGUOZHUYAOJINGLILEDUOFANGPINPAIRUJU、JIAGEZHAN、JUTOUXINGCHENGDEJIEDUAN,ZUIZHONGSHICHANGJIZHONGDUBIANGAO,KANGSHIFU、TONGYIQIANGZHEYUQIANG。


CONGHENGXIANGLAIKAN,FANGBIANMIANPINPAIZHUYAOTONGGUOYINGXIAOTOUFANG、QUDAO、YANFA、GONGYINGLIANLAKAICHAJU。ZAOQI,GAOPINTOUFANGGUANGGAO,ZHANJUDAZHONGXINZHI。QUDAOSHANG,KUODAJINGXIAOWANGLUO,SHENRUXIAXIANCHENGSHI,CHUDANONGCUNXIAOSHOUZHONGDUAN。YANFASHANG,BUDUANTUOZHANPINLEIHEKOUWEI。FAZHANDAOHOUQI,PINPAITONGGUOZHENGHEGONGYINGLIANTIGAOMAOLI。


DUIBIAOFANGBIANMIANPINPAIDEXINGCHENGYUFAZHAN,ZIRESHIPINSAIDAOXIANZAIRENGSHUYUQIBU、JIAGEBUQINMINJIEDUAN。MUQIANXINSHEZIRESHIPINQIYE,XUCONGYINGXIAOTOUFANG、QUDAO、YANFA、GONGYINGLIAN4DACENGMIANFALI,DANSHIDAIBUTONG,GEGEJIAODUCHENGXIANDEDAFAYEYOUDIEDAI。


1. 营销投放:直播是获取年轻流量重要方式


XINSHEZIRESHIPINQIYE,YINGXIAOTOUFANGZHIGUANZHONGYAO。ZHUYAOYOUYUQIXIANSHANGQIJIA,CHUQIPINPAIBUJUBEIJINGZHENGLI。RUHECHIXUYOUXIAODITOUFANG,SHIZHEILEIWANGHONGPINPAICHUANYUESHENGMINGZHOUQIBIXUYINGDUIDETIAOZHAN。XINSHEZIRESHIPINQIYEGENGQINGLAIZONGYI、REBOJU、ZHIBO、WEIBO、BZHANDENGQUDAO,NENGKUAISUGANZHIYONGHUXINGWEIXIGUANBIANHUA。


ZHIBOYESHIPINPAIHUOQUNIANQINGLIULIANGDEZHONGYAOFANGSHI。LAIZIAIMEIZIXUNSHUJU,2019NIANQ3ZHONGGUOZAIXIANZHIBOYONGHU,30SUIYIXIARENQUNZHAN80.4%。MOXIAOXIAN、ZIHAIGUODENGCONG2019NIANYILAI,FENFENQIERUZHIBO,BINGJIAQIANGYUDANGHONGZHUBODEHEZUO,BIRUMOXIAOXIANLIANHELIJIAQI、LUOYONGHAOJINXINGZHIBODAIHUO。


五家渠炒股配资MUQIANYINGXIAOWANFAYUFAFUZA,XINSHEZIRESHIPINQIYE,BUJINGUANZHULIULIANG,GENGZHUZHONGTOUFANGDAILAIDEZHUANHUA。


2. 渠道:下沉市场,开拓特通渠道


XINSHEZIRESHIPINQIYEJUYOUWANGHONGJIYIN,JINGTONGXIANSHANGWANFA。QINGTONGZIBENZONGJIEFAXIAN,ZHIBOYICHENGWEIFEIGANGXUXIAOFEIPINDEZHONGYAOXIAOSHOUQUDAO,SHIXIANLEYINGXIAO、QUDAOYITIHUA。TABUJINCONGDIANSHANGZHIJIEYINLIU,XIAOSHOUXIAOGUOYEHENHAO。MOXIAOXIANTONGGUOYULIJIAQIHEZUO,5FENZHONGXIAOSHOULIANGDA8WANHE。


LINGWAI,PINPAIQIJIANDIANYESHIZHONGYAOXIANSHANGQUDAO,XINSHEZIRESHIPINQIYE,PINPAIQIJIANDIANLIULIANGGENGJIZHONG,PEIHEZHENDUIXINGDEYINGXIAOHUODONG,WANGWANGNENGJIDIANPUDAILAIGENGHAOZHUANHUA。


五家渠炒股配资XIANXIASHIXINSHEZIRESHIPINQIYE,XUZHONGDIANKAITUODEQUDAO。YIFANGMIANHANGSHIYIRENSHICHANGJINGYOUSHI,TONGGUOCHANPINCHUANGXIN,XIHUABANGONG、ZHAIJIADESHIYONGCHANGJING。LINGYIFANGMIAN,JIAQIANGKAITUOTETONGQUDAO,DARULVYOUJINGDIAN、JICHANG、HUOCHEZHANDENGXIAOSHOUZHONGDUAN,BINGXIACHENSANSIXIANCHENGSHI。


3. 研发:品类、口味快速迭代


五家渠炒股配资XINSHEZIRESHIPINQIYEZAIPINLEI、KOUWEIYANFASHANGJIJUJINGZHENGLI,CHUANGXINZHOUQIDUAN、CHANPINDIEDAIKUAI。JUCBNData,ZSHIDAIDUOWEIKOUWEIQUDONGXINGXIAOFEIZHE,YUANYICHANGSHIBUTONGKOUWEIHEPINPAI,XINPINCHANGXIANDUJIAOGAO。


五家渠炒股配资ZAIPINLEIFANGMIAN,CHULEZIREHUOGUO、ZIREMIFANDENGZHUDACHANPIN,XINSHEZIRESHIPINQIYE,YINGBUDUANKAIFAHONGYOUMIANPI、SUANLAFEN、SHAOKAODENGXINPIN。ZAIJIAGECENGMIAN,TUICHUBUTONGDEJIAGEDUANCHANPIN,SHIZHONGXIYINBUTONGNIANQINGKEQUN。


4.供应链:前期代工,后期整合


XINSHEZIRESHIPINQIYEMUQIANGONGYINGLIANZHUYAOCAIYONGDAIGONG,GONGCHANGJINXINGSHENGCHAN,PINPAIZHIXUZHENGHEZUZHUANG。DAIXINGYEFAZHANZHIZHONGHOUQI,TOUBUCHENGXINGHOU,JUTOUKETONGGUOSHOUGOUHUOZIJIANGONGYINGLIAN,LAIMANZUZISHENCHANNENG,TIGAOCHANPINMAOLILV。


总结


BEISHOU18-29SUINIANQINGQUNTIXIAI、LAOLAOZHANJU10-20YUANJIAGEDAI,XINSHEZIRESHIPINSAIDAORENGYOUHENDATUOZHANKONGJIAN。


五家渠炒股配资ZIRESHIPINSAIDAOJIZHONGDUDI,TOUBUMUQIANJINYOUHAIDILAO、MOXIAOXIAN、ZIHAIGUO,SHANGLIUYOUJISHENKONGJIAN。NEIXIENENGCHIXUJIANLIPINPAIYINGXIANGLI,BINGBUDUANKUAISUDIEDAI,YISHIYINGXIAOFEIZHEXUQIUDEZIRESHIPINQIYE,DOUKENENGDAILAIYIXIEXINBIANLIANG。


  转自:青桐资本(ID:qtziben)

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